Download Carnival Campaign: How the Rollicking 1840 Campaign of by Ronald Shafer PDF

By Ronald Shafer

The Carnival crusade tells the attention-grabbing tale of the pivotal 1840 presidential crusade of common William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall highway magazine reporter Ronald Shafer relates in a colourful, wonderful variety how the crusade marked a chain of "firsts" that modified politicking endlessly: the 1st crusade as mass leisure; the 1st "image campaign," during which strategists portrayed Harrison as a bad guy residing in a log cabin sipping difficult cider (he lived in a mansion and drank basically candy cider); the 1st time significant cash used to be an element; the 1st time girls may brazenly take part; and extra. whereas contemporary voters has come to view campaigns that emphasize type over substance as an issue in fact, this booklet indicates citizens the way it all began.

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